SportCares contributes to suitably adapted policy-making and its case-specific implementation in the sporting context. We enable partners from sport and politics to jointly address pressing themes.

Services

Approach

The sporting business, like all other economic fields, has seen a trend toward responsible business conduct in recent years.

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Sport, with its social relevance, possesses great convening power. Organisations of professional sport are increasingly expected to live up to the standards also applied to other economic actors. Human rights and sustainability requirements form an integral part of this. In understanding the specificity of sport, we will work with you to identify the best way forward in a complex policy environment.

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Services

In order to identify comprehensive solutions, we work with actors from politics, sport and society to transfer human rights and sustainability requirements to the sporting context.

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We provide information about applicable requirements, strategic advice for their observation and support in non-financial and human rights reporting. We can help you link existing initiatives with new requirements. We also offer to serve as a moderator and to hold specialised seminars in support of your organisation’s ambition.

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Co-operation

Foundations and social responsibility initiatives have re-shaped the sporting world throughout the past decade.

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Sensibly merging existing approaches with new requirements regarding human rights and sustainability standards requires co-operation. We connect established actors in business and human rights and other relevant fields with the sporting world. We also enable constructive discourse between policy-makers and sports representatives for a sport-related policy evolution.

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Experience

With our recognised expertise in human rights law, international relations, sport policy and sporting practice, we have provided sport policy advice for the past decade.

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Our thorough understanding of both public policy and sporting interests has made us a respected partner for both sides. Experience in working with international organisations, government agencies, business, foundations, NGOs, and consultancy agencies informs our work. We are convinced that sport cares.

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Sport Policy in Practice

Responsible business conduct is becoming an increasingly important theme in a general business environment. In the sporting context, a broad range of social initiatives and foundations has been established as a valuable social contribution during the past decade. The UNESCO International Charter of Physical Education, Physical Activity and Sport (2015) references general human rights standards and explicitly states in its

Article 10.5 […] International labour conventions and basic human rights must be respected, in particular to avoid child labour and human trafficking.

Our founder and director, Mr Jonas Burgheim, negotiated the revision of the convention text as a UN staff. He has been a part of many related policy processes bringing together sports interests and policy requirements. We are, therefore, excellently suited to support furthering your engagement in sustainable business practices, your commitment to human rights and your establishment of an overall responsible business conduct in sport according to (inter)national standards. Our committment to enhancing partnership and co-operation as a key to this is rooted in the Charter:

Article 10.8 Public authorities and sports organizations are invited to enhance their co-operation in a spirit of mutual respect, and to minimize the risk of conflict by clearly defining their respective functions, legal rights and mutual responsibilities in physical education, physical activity and sport.

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